Posted by: Gregory Linton | 11/12/2018

NACAC releases report on “2018 State of College Admission”

Screenshot_2018-11-12 soca18 pdf(1)Each year, the National Association for College Admission Counseling conducts an Admissions Trends Survey and Counseling Trends Survey. Last week, they released the results in the 2018 State of College Admission report. An article about the report in Inside Higher Ed can be found here. Here are some of the interesting findings:

  • From fall 2016 to fall 2017, applications from first-time students increased by 4% on average.
  • For fall 2016, the average selectivity rate (the percentage of first-time freshmen applicants offered admission) at four-year private colleges and universities in the United States was 63.5%.
  • The average yield rate (the percentage of admitted students who ultimately enroll at the institution) for first-time freshmen at four-year colleges and universities was 33.6%.
  • 74% of four-year, private nonprofit institutions had an application fee for the fall 2017 admission cycle, and the average was $49.
  • The recruitment strategies for first-time freshmen that had “considerable importance” to colleges were the following: email (87.5%); website (85.0%); hosted campus visit (81.3%); parents (64.4%); high school counselor (63.8%); high school visit (58.8%); and college fairs (49.7%).
  • Less than half of colleges placed considerable importance on social media, text messaging, online advertising, community-based organizations, test-optional policy, alumni, community college outreach, conditional/provisional admission program, and articulation agreements with community colleges.
  • Respondents recruited in nine countries, on average.
  • The factors in admission decisions of “considerable importance” for first-time freshmen in 2017 were the following: grades in all courses (80.9%); grades in college prep courses (70.8%); SAT/ACT scores (52.3%); strength of curriculum (51.2%); essay or writing sample (16.7%); student’s demonstrated interest (15.5%); counselor recommendation (10.8%); class rank (9.3%); teacher recommendation (7.1%); SAT II scores (6.6%); portfolio (5.4%); AP/IB scores (4.2%); extracurricular activities (3.6%); interview (3.6%); work (1.8%); and state graduation exam scores (1.8%).
  • From 2014 to 2017, grades in all courses rated as considerably important by colleges increased from 60% to 81%. By contrast, grades in college prep courses declined from 77% to 71%, strength of curriculum declined from 60% to 51%, and SAT/ACT scores declined from 56% to 52%.

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